The Man

Photobucket
Muhd Asri Razali
61565
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

jasmine.JPG sherwin.JPG
ju.JPG ash.JPG

HISTORY

October 2008
December 2008

Thursday, December 11, 2008

Meeting 5,6,7,8: Monday 18th August 2008
Time: 10am-10pm
Venue: Artisan D’ Angkor/BluePumpkin/PubStreet, Siem Reap, Cambodia

Firstly in the morning, we went to Artisan D' Angkor. The visit comes with a learning objective, which is to learn how a Social Entreprise be turned into a private corporation. Artisan D' Angkor was a Social Entreprise back then, but through time, they upgraded themselves, got funding from the European Union and place many efforts to maintain the state theyre in now. With a spread of products on the table, and the kind of quality each product has, we could see that it was a success for them and to have reach at that stage must have meant alot for them.

Very different from PKTC, Artisan D' Angkor was well maintained, had a lot of workers to do the job, even have tourguides to bring the buses worth of visitors around the centre. PKTC could learn alot from this corporation if they want to improve than they are now.

After which, we went to BluePumpkin to have a meeting for further discussion. Since we were there and realized the kind of environment we are in, we relook whatever that we had planned for when we were in Singapore. The initial 50delegates seems alot, as such we narrowed it down further to 30. With the online marketing team being there together with us at Bluepumpkin, we exchanged information we have on each team to syncro the information we had so it could be published at their online webpage.

Later the day, Sherwin and the other Cambodian team leaders met the PKTC management to ask them of the restrictions we had in terms of getting souvenirs for attendees as planned, most importantly the image and branding PKTC want to potray and the main objective of the centre.

As such came "Reviving the traditional weaving and pottery in Cambodia, Empowering women with life skills"

At night, we went to Pub Street to do a survey on the Tourists there on their interest in the Cambodian Art. The team agreed that it is crucial to know whether there is a demand for the Cambodian Arts amongst the people there as with so, it is much easier for us to convince the hotellier or tour operators to collaborate with PKTC.

Special thanks to the whole Cambodian Calling Crew for their assistance in helping us conducting the survey!

From the survey, we thought that the possible unique selling point for PKTC could be that they were doing it for Social cause. They have the support from tourists and locals there, PKTC just need to educate them on what theyre doing, and sell their ideas to make it happen for them!

Bye.

Labels: , , ,


0 comments
cambodia’s call has been answered.
6:49 AM