The Man

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Muhd Asri Razali
61565
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

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HISTORY

October 2008
December 2008

Thursday, December 11, 2008

Meeting 2: Monday, 28th July 2008
Time: 4.30pm-6pm
Venue: Classroom

Follow up from the first meeting, todays meeting was mainly abt measuring the success rate of an event in general, and also the other factors that can contribute to the success of an event. Again, we had this discussion with our Advisor, Mr Haris. So as discussed and agreed upon, the success rate of an event can be measured by the number of turnouts, feedbacks received, followups etc.

The team came up with the objectives of the event was firstly to increase awareness of the social entreprise centre, increase sales and also visitor-ship. With that, we discussed about our targetted audience; tour operators, hotelliers, concierge services etc. As Mr Haris said, there are alot of these agent over at Siem Reap town so we felt quite safe at that point.

With all that in mind, last but not least, we came up with our own set of Key Performance Indicator (KPI). KPIs; 50delegates to attend the event, increment of sales by 2% at the end of month, establishing of partnership with 2hotelliers, 2touroperators minimum and to increase visitor-ship also by 2% end month.

Wahh, mcm faham! Dah bye.

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