The Man

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Muhd Asri Razali
61565
Integrated Events Management
School of Hospitality
Republic Polytechnic

FYP TOPIC #4

Research and Evaluate the Effectiveness of an Industry Event in Promoting Sustainable Support for a Social Enterprise in Cambodia.

TEAM #21

jasmine.JPG sherwin.JPG
ju.JPG ash.JPG

HISTORY

October 2008
December 2008

Friday, December 12, 2008

Meeting 19: Thursday 11December 2008
Time: 4.30-5.45pm
Venue: Student Lounge, W1 Forum


Today was the meeting to confirm confirm confirm the report. The confirm the arrangements for the report, decided that nothing should be put out of the report as we thought that everything was relevant and necessary. As such, according to what Mr Haris said, we placed all in appendix. For the final, we all brainstormed together on the final final final flow of the report, and if anyone has any addition or views on the current flow, or if anything could be improved further. So we decided to include Acknowledgement and References in the report.

With only that and the pictures to be included, im sure we are able to do it. (= After which, report is completee! Hopefully Mr Haris get to see it before final submission.

Okay Thank You and Thats All. K dah bye forever.

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12:23 AM

Thursday, December 11, 2008

Meeting 18: Wednesday 10thDecember 2008
Time: 5-630pm
Venue: Library


Today we had meeting again in the Library, and finally i was able to submit my part; Limitations and Difficulties *if you guys have forgotten*. Jas had submitted our report for Mr Haris to vet and being hopeful that there wasnt much to editted once more since we did spent alot of time on it already, making sure nothing is being leftout.

So his reply came in, no doubt that there were comments and remarks everywhere around the report, pointing out the various mistakes and "it is necessary?" haha. okay we felt dumb. urgh. nevertheless, keeping his comments in mind, we planned how we could go about adjusting the report to his satisfaction. So after much discussion, we agreed to just follow what he said, to rearrange the points, pushing tables and case studies to appendix etc.

And with that, we continued discussion the last point of our report, which is Recommendations and Conclusion to nicely close our report and not leave it hanging. Following are the Recommendations the team came up with; 1) have more events 2) more collaborations and partnerships 3) improve on their marketing strategies. With these recommendations, we hope it will help the centre achieve its objectives; which is to increase awareness, visitor-ship and sales.

And for Conclusion, the team came up with a good flow to end the report. In the conclusion, firstly we have to take a stand to answer the problem statement, if the event was effective or not. And next we should provide reasons to support our stand. Then, we could state ways in which we could improve for the project. Sounds good? Yeah.

And again, with not much time left, we allocated the tasks;
Jas: Recommendations
Myself & Ju: Conclusion
Ash: Making necessary changes according to Mr Haris's request
Sherwin: Visuals to be included in the report

Looks like its a fair play for everyone. K dah bye.

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11:56 PM

Meeting 15: Thursday 24thNovember 2008
Time: 4.45-5.45pm
Venue: Library


Todays meeting was again on our report, to edit and refine wherever possible. All the components of the report was there, except mine. This is due to my comp; crashed over the weekend and that all data in it is gone. So I explained it to my team and told them that i will redo my part and to send them asap. haiz.

Ash volunteered to proofread our report, and we trust his english. haha! by now, the report shud be completed, if not at least almost, and i think we are on the right track. We still need to submit it to Mr Haris to see if the report if okay to go for the final submission.

Thats it, k bye.

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11:03 PM

Meeting 16: Thursday 23thOctober 2008
Time: 4.45-5.45pm
Venue: Library


I wasnt able to come for the meeting again due to some other commitments i had in school. Dance production is nearing, and i have to set my priorities right. Not say i dun prioritize fyp, but since we have our part already in completing the report, and that any additional task could be updated via technologies, it was more worth it for me to be at my rehearsals.

Nevertheless, todays meeting was actually to compile the various parts that we are allocated to. But it seems that all of us did not have the materials proper, except Sherwin. Then again, they continued discussing and brainstorming about any relevant points that they had missed out and that is rather relevant in our report. Ju was given another load; Case study of Artisan D' Angkor.
hehe. I think thats about it for this meeting.

See ya, k bye.

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10:53 PM

Meeting 15: Thursday 9thOctober 2008
Time: 4.30pm
Venue: Library


Todays meeting, we sat together to set-up online blogs for ourselves for FYP logging. The team decided to have a consistent look on each of our blogs, and to link our blogs to one another. Also after which, we then split the report workload so that we all got something to look into, and this way, it'll be more efficient. So the followingups of the attendees and PKTC and methodologies our team had adopted for this project will be Sherwin's. Jas needs to touch up on her introduction, Ju on budget and finances, Ash with the marketing strategies and myself, Limitations and Difficulties faced.

The deadline for the submission is not confirmed yet, but its better to put it all together as soon as possible. Okay go!

B Y E !

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10:40 PM

Meeting 14: Tuesday 09th September 2008
Time: 12pm
Venue: Library


Back to homeground Singapore!!

And we have not metup for discussions eversince the event. huhu. Well, i guess we deserved the break after all the rollercoaster ride & the drama that we faced. So right after i came back from Cambodia, a week later i have to commit myself to Poly Forum'08. As such, this very first meeting that we had after the trip i wasnt able to be present.

I was updated by my teammates that todays meeting was to tidy up the initial proposal for our event, and to in regards to our report, what more needs to be done; followups, report writing etc. Okay, i guess thats it for todays meeting, lets get some work done!

Dah bye.

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10:22 PM

EVENT DAY!


its finally the day we have all been preparing for. was an early morning, packed our stuff and head to the PKTC. started off by clearing the shed up, putting up drapes, deco-ing the whole entire shed and giving it a new feel and outlook. it was tiring. it was a bright day, extremely hot day. with the kind of preparation that we did, we were dehydrated in no time. :

each of us had own roles to play, some went on the bus to fetch the attendees, some were helping out with the models preparing for their runway, photographers and videographers were around capturing moments to the event, some 'revamp' the shed making it more presentable, some preparing the refreshments. it was a very kampong feel where everyone was there helping out. With the arrival of our 5 honourable attendees, we start the event. Opening speech by the management, comes presentation and the tour, and the sum it all up is the Fashion Runway Show.

It felt good when you saw the attendees were enjoying themselves there, and that we received positive feedbacks and responses. Well, if you ask me, the event was a total success despite the amount of attendees.

All Over! K bye.

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10:01 AM

Meeting 13: Thursday 21st August 2008
Time: 11.30am
Venue: Guesthouse and Prolung Khmer


Day full of actions! Its like mission impossible. Today we are supposed to source out for our logistics items, also to print collaterals and to finalize everything with PKTC. As such, my team went separate ways, Ash and Jas went to handle the printing job, Sherwin over at PKTC finalizing the details of the event etc, myself and Ju to settle various logistics and to source out for them. It spells S H O P P I N G! hehehe.

Firstly, myself and Ju started off by talking to the groundhandlers of the things we need for our event, items that seems impossible for us to search for on our own. First its the Transportation for the attendees from Siem Reap Town to PKTC, next is the Refreshment that we need for the event. After much discussion with the groundhandler, we managed to confirm with him; 1) a 25seater bus costing US$80, 2) FOOOOD! theres chicken, assorted bread, currypuffs etc, assorted candrinks and mineral water all costing US$70. hehe, now that is efficient. (=

Next, we move off together with Alice and Razan in search for our logistics items. Its really hard to find things in Cambodia, and the fact that the shops are all far apart from each other. Luckily there was a car to save us from it all. We first got stationeries for our event, pen paper staple gun, den we move off to get some drapes over at the cloth shop. Even the shop doesnt have enough to cater to our generous request, as such we have to mix and match the cloths thus we bought a goood combination of cloths to be made as drapes. Last pit stop, we went to the Angkor Night Market in search for some table and bench dressing, fashion accessories for the runway show and Cambodian Music CD to be made as a background music for the event also for the runway show.

With all the things purchased, we head home. Not the end of our work, by the time we got home, my team and the whole Cambodia Crew were waiting for us to send out the invites. No time to rest, Jas brief the team on what they are supposed to do and their allocated designations, soon after, we all move out for some 007 actions!

Within an hour, the invites were all sent out. Despite the response being not so positive, we did try our best to make it happen, and its not just within our group, but the whole Cambodia Calling Crew played a part in making our event happen.

After this, the execution of event! BYE.

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9:18 AM

Meeting 12: Wednesday 20th August 2008
Time: 11.20am-5am
Venue: Guesthouse


All day home, we maximized the time we had to refine, refine & refine our plan. We had to hold the printing of the invitations as the venue for our event is not confirmed as yet. With the invitations not ready, we had to delay our visits to hotels and tour operators. And the main concern for this is that we were afraid that we couldnt get enough attendees to come for our event due to the short notice of our event. Nevertheless, we continue to prepare for our event, designing corporate brouchers and other collaterals for our event.

But Ms Carol and Mr Haris came stating that we were allowed to hold our event at PKTC and told us to continue preparing for the event. Relieved. With that, we confirmed the venue for all our collaterals and update Mr Haris on what we have for the event. And before we end the day so as to meet up with the PKTC management the next morning, we talkd to Ms Carol and Mr Haris abt the whole situation on PKTC side, and that we asked them for advise on how we are going to create that impression to them and not to cause anymore mishaps.

Flipflop day. Dah bye.

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8:50 AM

Meeting 9,10,11: Tuesday 19th August 2008
Time: 10am-7pm
Venue: Cyber Café, Guesthouse


Another day of endless preparation for our event. With the event date nearing, we sat at WOW Internet cafe designing the invitations for the attendees and also coming up with posters presentation on the process of weaving and pottery making. This is so we could enhance our presentation to the attendees and also to make it a point of reference for the attendees. We also took the opportunities to fine-tune our plan; targetted audience and where to fine them. Looking at the map of Siem Reap, we circle those 3-5star hotels, also the various travel&tour agents around the town in the hope we could reach them and get them to our event. Also, since we are there, we settled on various logistical issues that we need to look into, such as the deco needed, equipments, refreshments and transportation etc.

After which, our team split ourselves as we have different issues to look into. Jas and Sherwin went over to PKTC for further observation and documentation. As for myself, Ju and Ash, we went back home to continue to discuss on the various logistics needed, completing the invitation designs, program lineups etc.

Jas and Sherwin came back with an unhealthy news, mentioning that there was miscommunication between us and PKTC and that our event was rejected by the management due to certain circumstances. With that in hand, we sat together as a team and immediately plan for contingency, for letsay the matter couldnt be resolve, at least we have plans to keep it going. As such we came up with 2 possible contingency plans; ONE: to hold the event at the guesthouse, TWO: to hold it together with the roadshow team at Angkor Night Market.

With such problem in hand, we had no choice but to look at a smaller target group; 15 attendees to attend our event, also to make use of the groundhandler's contacts for tour operators to support our event. Indeed the groundhandler were very kind and supportive to our project. We werent let down by them, they kept us going.

With such a problem, im glad that the team stood strong together and was not demoralized by it. Instead, we challenged ourselves and told ourselves that we could still make it happen. Feeling all stressed up, it was nice that the team end the day by fooling around, joking and bitching about whatever that happened there. (=

Rollercoaster. goodbye.

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8:04 AM

Meeting 5,6,7,8: Monday 18th August 2008
Time: 10am-10pm
Venue: Artisan D’ Angkor/BluePumpkin/PubStreet, Siem Reap, Cambodia

Firstly in the morning, we went to Artisan D' Angkor. The visit comes with a learning objective, which is to learn how a Social Entreprise be turned into a private corporation. Artisan D' Angkor was a Social Entreprise back then, but through time, they upgraded themselves, got funding from the European Union and place many efforts to maintain the state theyre in now. With a spread of products on the table, and the kind of quality each product has, we could see that it was a success for them and to have reach at that stage must have meant alot for them.

Very different from PKTC, Artisan D' Angkor was well maintained, had a lot of workers to do the job, even have tourguides to bring the buses worth of visitors around the centre. PKTC could learn alot from this corporation if they want to improve than they are now.

After which, we went to BluePumpkin to have a meeting for further discussion. Since we were there and realized the kind of environment we are in, we relook whatever that we had planned for when we were in Singapore. The initial 50delegates seems alot, as such we narrowed it down further to 30. With the online marketing team being there together with us at Bluepumpkin, we exchanged information we have on each team to syncro the information we had so it could be published at their online webpage.

Later the day, Sherwin and the other Cambodian team leaders met the PKTC management to ask them of the restrictions we had in terms of getting souvenirs for attendees as planned, most importantly the image and branding PKTC want to potray and the main objective of the centre.

As such came "Reviving the traditional weaving and pottery in Cambodia, Empowering women with life skills"

At night, we went to Pub Street to do a survey on the Tourists there on their interest in the Cambodian Art. The team agreed that it is crucial to know whether there is a demand for the Cambodian Arts amongst the people there as with so, it is much easier for us to convince the hotellier or tour operators to collaborate with PKTC.

Special thanks to the whole Cambodian Calling Crew for their assistance in helping us conducting the survey!

From the survey, we thought that the possible unique selling point for PKTC could be that they were doing it for Social cause. They have the support from tourists and locals there, PKTC just need to educate them on what theyre doing, and sell their ideas to make it happen for them!

Bye.

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6:49 AM

Meeting4: Sunday 17th August 2008
Time: 4pm-5pm
Venue: Cambodia, Siem Reap, Prolung Khmer training centre

Finally the Cambodian Grounds!

All tired by the morning flight to Siem Reap Town, Cambodia, we head down for our breakfast over at a cafe calld "Cafe Malaysia" *if i remembered correctly :P* & despite being a confused cafe in the middle of Siem Reap Town, they served us a damn goood breakfast, seriously!

After which, we took a busride down to the Social Entreprise Centre named Prolung Khmer Training Centre (PKTC). I foresee us having to work closely with one another to make the event happen. Since we were down there, we took the opportunity to recee the place, visualizing the event in our head and selecting areas to best hold the event.

We also used that time to look at their product, the handwoven scarf calld the 'Krama' and also their potteries. Took videos and pictures for documentation and also maybe we can use some for our invitations and other marketing efforts of ours.

With the event nearing, I still thought that there was still lots to be done; sourcing logistics, printing and sending invites. Bless us. It could be done, faith.

k dah bye.

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6:17 AM

Meeting 3: Tuesday 5th August 2008
Time: 5pm-6.30pm
Venue: School library

And moving on, 3rd meeting and time is ticktocking.. -rhymes.

Okayy, todayy we sat down without Ju's presence, gosh im missing her already, heh. Aaannd the meeting today was about our event; the overall concept that we would like to adopt, the possible fringe events that we can fit in to the open house, some of the logistical concerns and preparations of any before moving of to Cambodia, and lastly a possible timeline for the event.

So as proposed by Jas and agreed upon by the rest, we will adopt a 'Hawaiian Tiki' outlook for our Industry Event. Don't you think the concept sounds very cuteywutey like Jas, i think anyone can picture her saying that and doing the *kawaii! HAHAHA! But nevertheless, with reference to the pictures of the social entreprise centre shown by Mr Haris, I guess the concept will suit to the environment there. We want to settle down to something very natural, simple and traditional, but unique. Coconut shells and flowers by the ears, im sure the attendees will enjoy the sight. *winkwink*

Brainstormed some possible fringe for our event. We planned to have a site tour for the attendees, also demonstration by the workers to give the attendees hands-on feel, or probably an opening performance. On the logistical aspect, we thought abt having goodie bags, material for the event such as tables and chairs etc.

We came up with a brief possible timeline to get the flow and for us to visualize the event, and what other considerations or factors that we should look into, or the possible problems that we may encounter.

Dah bye.

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5:35 AM

Meeting 2: Monday, 28th July 2008
Time: 4.30pm-6pm
Venue: Classroom

Follow up from the first meeting, todays meeting was mainly abt measuring the success rate of an event in general, and also the other factors that can contribute to the success of an event. Again, we had this discussion with our Advisor, Mr Haris. So as discussed and agreed upon, the success rate of an event can be measured by the number of turnouts, feedbacks received, followups etc.

The team came up with the objectives of the event was firstly to increase awareness of the social entreprise centre, increase sales and also visitor-ship. With that, we discussed about our targetted audience; tour operators, hotelliers, concierge services etc. As Mr Haris said, there are alot of these agent over at Siem Reap town so we felt quite safe at that point.

With all that in mind, last but not least, we came up with our own set of Key Performance Indicator (KPI). KPIs; 50delegates to attend the event, increment of sales by 2% at the end of month, establishing of partnership with 2hotelliers, 2touroperators minimum and to increase visitor-ship also by 2% end month.

Wahh, mcm faham! Dah bye.

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4:53 AM

Meeting 1: Monday, 21th July 2008
Time: 4:30pm-6pm
Venue: Classroom


As usual, the first meeting will always be an introductory meetup; mainly to gain more insight on our given project topic and to clear any doubts about it. The team comprising Ju, Ash, Jas & Sherwin, no doubt it will expose me to a new working environment and probably good friendship could be established through it, hopefully. Jas was the appointed project leader for the team. jiayou!

So the topic we were given is "Research and Evaluate the Effectiveness of an Industry Event in Promoting a Sustainable Support for a Social Entreprise in Cambodia" and the allocated Advisor to guide us through this project will be no other, Mr Haris Manaf. Heh. (=

There is alot of unsure terms within the given topic itself. Terms such as 'Industry Event' and 'Social Entreprise'.. Over at this meeting, Mr Haris helped us define what is called an 'Industry Event' and 'Social Entreprise', and gave us a brief idea on how to go about doing the project.

And being aware of the timeframe till the Event date, we have loads to do. From research to planning to organising to getting contacts and resources. A lot a lot to be done.

Ok, dah bye.

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cambodia’s call has been answered.
4:22 AM